Chinese consumers are looking for foreign brand information. Most brands have nowhere to send them.
In April 2026, VjQj partnered with KOTRA to deploy digital brand channels for Korean companies exhibiting at the 6th China International Consumer Goods Expo (消博会) in Haikou, Hainan.
Deployment Overview
The 消博会 is one of China’s largest international consumer goods trade shows, hosting brands from more than 60 countries. This year’s edition carried particular significance as the first major international expo held after the full closure (封关) of the Hainan Free Trade Port — a policy milestone that has renewed global interest in China market access.
Working from brand materials provided by KOTRA, VjQj built individual Brand Pages and Catalog Pages for each participating Korean company, and deployed trackable QR codes — accessible within WeChat and Baidu — directly at each booth. No Chinese legal entity was required. No local infrastructure. The entire setup ran through the VjQj platform.
What We Observed on the Ground
Without any promotion or guidance from the brands themselves, Chinese visitors scanned the booth QR codes and actively sought out brand information on their own.
This confirmed what VjQj was built around: demand for foreign brand information in China is real and present — but most foreign companies have no functional digital channel to receive it. Websites that don’t load inside China. No WeChat presence. No Baidu-indexed content. The interest exists; the infrastructure to capture it does not.
On the show floor, we also spoke with trade organization representatives from Thailand, Malaysia, and Canada — all navigating the same challenge: how to give their home-country brands a working digital foothold inside China’s ecosystem. This is not a Korea-specific problem.
What This Deployment Means
This was VjQj’s first large-scale live deployment at an international trade show. It validated both the platform’s operational capability in a real exhibition environment and the underlying market demand it was designed to address.
Additional trade show deployments are planned for later this year.
If your company — or the companies you support — needs a functional Chinese digital presence without the overhead of a local entity setup, VjQj is built for exactly that.