{"id":767,"date":"2026-04-19T12:56:54","date_gmt":"2026-04-19T03:56:54","guid":{"rendered":"https:\/\/www.vjqj.com\/?p=767"},"modified":"2026-04-19T13:01:33","modified_gmt":"2026-04-19T04:01:33","slug":"how-we-deployed-chinese-digital-channels-at-chinas-biggest-consumer-expo-a-vjqj-field-report","status":"publish","type":"post","link":"https:\/\/www.vjqj.com\/tr\/blog\/767.html","title":{"rendered":"\u00c7in'in En B\u00fcy\u00fck T\u00fcketici Fuar\u0131'nda \u00c7in Dijital Kanallar\u0131n\u0131 Nas\u0131l Devreye Ald\u0131k \u2014 Bir VjQj Saha Raporu"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u00c7inli t\u00fcketiciler yabanc\u0131 marka bilgileri aramaktad\u0131r. \u00c7o\u011fu markan\u0131n bu bilgileri g\u00f6nderebilece\u011fi bir yer bulunmamaktad\u0131r.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nisan 2026'da VjQj, KOTRA ile i\u015f birli\u011fi yaparak, Hainan, Haikou'da d\u00fczenlenen 6. \u00c7in Uluslararas\u0131 T\u00fcketim Mallar\u0131 Fuar\u0131'nda (\u6d88\u535a\u4f1a) sergilenen Koreli \u015firketler i\u00e7in dijital marka kanallar\u0131 kurmu\u015ftur.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kuruluma Genel Bak\u0131\u015f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u535a\u4f1a, 60'tan fazla \u00fclkeden markalar\u0131 a\u011f\u0131rlayan, \u00c7in'in en b\u00fcy\u00fck uluslararas\u0131 t\u00fcketim mallar\u0131 ticaret fuarlar\u0131ndan biridir. Bu y\u0131lki edisyon, Hainan Serbest Ticaret Liman\u0131'n\u0131n tamamen kapanmas\u0131n\u0131n (\u5c01\u5173) ard\u0131ndan d\u00fczenlenen ilk b\u00fcy\u00fck uluslararas\u0131 fuar olmas\u0131 nedeniyle \u00f6zel bir \u00f6nem ta\u015f\u0131m\u0131\u015ft\u0131r \u2014 bu, \u00c7in pazar\u0131na eri\u015fime y\u00f6nelik k\u00fcresel ilgiyi yeniden canland\u0131ran bir politika d\u00f6n\u00fcm noktas\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VjQj, KOTRA taraf\u0131ndan sa\u011flanan marka materyallerini kullanarak, kat\u0131l\u0131mc\u0131 her Kore \u015firketi i\u00e7in bireysel Marka Sayfalar\u0131 ve Katalog Sayfalar\u0131 olu\u015fturmu\u015f ve her stantta, WeChat ve Baidu i\u00e7inde eri\u015filebilen, takip edilebilir QR kodlar\u0131 yerle\u015ftirmi\u015ftir. Herhangi bir \u00c7in t\u00fczel ki\u015fili\u011fi gerekmemi\u015ftir. Yerel bir altyap\u0131ya ihtiya\u00e7 duyulmam\u0131\u015ft\u0131r. T\u00fcm kurulum VjQj platformu \u00fczerinden ger\u00e7ekle\u015ftirilmi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-1024x768.jpg\" alt=\"\" class=\"wp-image-768\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-1024x768.jpg\" alt=\"\" class=\"wp-image-769\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100006_10_279-768x1024.jpg\" alt=\"\" class=\"wp-image-770\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-1024x768.jpg\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-1024x768.jpg\" alt=\"\" class=\"wp-image-772\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100001_6_279-768x1024.jpg\" alt=\"\" class=\"wp-image-773\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100018_21_279-768x1024.jpg\" alt=\"\" class=\"wp-image-774\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419104927_1461_670-768x1024.jpg\" alt=\"\" class=\"wp-image-775\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419104913_1456_670-768x1024.jpg\" alt=\"\" class=\"wp-image-776\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-1024x576.jpg\" alt=\"\" class=\"wp-image-778\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-980x551.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sahada G\u00f6zlemlediklerimiz<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar\u0131n herhangi bir tan\u0131t\u0131m\u0131 veya y\u00f6nlendirmesi olmaks\u0131z\u0131n, \u00c7inli ziyaret\u00e7iler stant QR kodlar\u0131n\u0131 taram\u0131\u015f ve kendi ba\u015flar\u0131na aktif bir \u015fekilde marka bilgilerini aram\u0131\u015flard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durum, VjQj'in \u00fczerine in\u015fa edildi\u011fi temeli do\u011frulam\u0131\u015ft\u0131r: \u00c7in'de yabanc\u0131 marka bilgisine talep ger\u00e7ek ve mevcuttur \u2014 ancak \u00e7o\u011fu yabanc\u0131 \u015firketin bu talebi kar\u015f\u0131layacak i\u015flevsel bir dijital kanal\u0131 bulunmamaktad\u0131r. \u00c7in i\u00e7inde y\u00fcklenmeyen web siteleri. WeChat varl\u0131\u011f\u0131n\u0131n olmamas\u0131. Baidu'da indekslenmi\u015f i\u00e7eri\u011fin bulunmamas\u0131. \u0130lgi mevcuttur; ancak bunu yakalayacak altyap\u0131 mevcut de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuar alan\u0131nda ayr\u0131ca Tayland, Malezya ve Kanada'dan ticaret organizasyonu temsilcileriyle de g\u00f6r\u00fc\u015ft\u00fck \u2014 hepsi ayn\u0131 zorlukla kar\u015f\u0131 kar\u015f\u0131yayd\u0131: kendi \u00fclkelerindeki markalara \u00c7in ekosistemi i\u00e7inde i\u015flevsel bir dijital dayanak noktas\u0131 nas\u0131l kazand\u0131r\u0131l\u0131r. Bu, yaln\u0131zca Kore'ye \u00f6zg\u00fc bir sorun de\u011fildir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bu Kurulumun Anlam\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, VjQj'in uluslararas\u0131 bir ticaret fuar\u0131nda ger\u00e7ekle\u015ftirdi\u011fi ilk b\u00fcy\u00fck \u00f6l\u00e7ekli canl\u0131 kurulumdu. Bu, hem platformun ger\u00e7ek bir fuar ortam\u0131ndaki operasyonel kapasitesini hem de ele almak \u00fczere tasarland\u0131\u011f\u0131 temel pazar talebini do\u011frulam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu y\u0131l\u0131n ilerleyen d\u00f6nemlerinde ek ticaret fuar\u0131 kurulumlar\u0131 planlanmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketinizin \u2014 veya destekledi\u011finiz \u015firketlerin \u2014 yerel bir t\u00fczel ki\u015filik kurma k\u00fclfeti olmadan i\u015flevsel bir \u00c7in dijital varl\u0131\u011f\u0131na ihtiyac\u0131 varsa, VjQj tam olarak bunun i\u00e7in in\u015fa edilmi\u015ftir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chinese consumers are looking for foreign brand information. Most brands have nowhere to send them. In April 2026, VjQj partnered with KOTRA to deploy digital brand channels for Korean companies exhibiting at the 6th China International Consumer Goods Expo (\u6d88\u535a\u4f1a) in Haikou, Hainan. Deployment Overview The \u6d88\u535a\u4f1a is one of China&#8217;s largest international consumer goods [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":2,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":779,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/posts\/767\/revisions\/779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/media\/768"}],"wp:attachment":[{"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/categories?post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/tags?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}