{"id":182,"date":"2026-02-24T16:09:54","date_gmt":"2026-02-24T07:09:54","guid":{"rendered":"https:\/\/www.vjqj.kr\/?post_type=docs&p=182"},"modified":"2026-03-23T18:09:11","modified_gmt":"2026-03-23T09:09:11","password":"","slug":"section-7-3-kpi-metrics","status":"publish","type":"docs","link":"https:\/\/www.vjqj.com\/tr\/docs\/section-7-3-kpi-metrics","title":{"rendered":"KPI Metriklerini Anlamak"},"content":{"rendered":"

Kontrol panelinizin \u00fcst k\u0131sm\u0131nda 4 adet KPI kart\u0131 ve alt\u0131nda bir trend grafi\u011fi bulunur.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kart 1 <\/strong>\u2014 Trafik: sayfan\u0131z\u0131 ka\u00e7 ki\u015finin g\u00f6rd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir. Kart 2<\/strong> \u2014 Etkile\u015fim: sayfan\u0131zla yaln\u0131zca g\u00f6r\u00fcnt\u00fclemenin \u00f6tesinde ka\u00e7 ki\u015finin etkile\u015fime girdi\u011fini g\u00f6sterir. Kart 3<\/strong> \u2014 Sorgulama Genel Bak\u0131\u015f: t\u00fcre g\u00f6re ka\u00e7 al\u0131c\u0131n\u0131n sorgulama formu g\u00f6nderdi\u011fini g\u00f6sterir. Kart 4<\/strong> \u2014 Sorgulama Kalitesi: bu sorgulamalardan ka\u00e7 tanesinin ger\u00e7ek, do\u011frulanm\u0131\u015f i\u015f potansiyeli oldu\u011funu g\u00f6sterir.<\/p>\n\n\n\n

A\u015fa\u011f\u0131daki trend grafi\u011fi, \u00fc\u00e7 sekmeyle (G\u00f6r\u00fcnt\u00fclenme, Sorgulama ve Etkile\u015fim) zaman i\u00e7indeki g\u00fcnl\u00fck de\u011fi\u015fiklikleri g\u00f6sterir.<\/p>\n\n\n\n

Her bir say\u0131n\u0131n tam olarak ne anlama geldi\u011fini ve nas\u0131l hesapland\u0131\u011f\u0131n\u0131 anlamak istiyorsan\u0131z, okumaya devam edin.<\/p>\n\n\n\n

Ayr\u0131nt\u0131l\u0131 metrik referans\u0131<\/p>\n\n\n\n

Kart 1 \u2014 Trafik<\/strong><\/p>\n\n\n\n

G\u00f6r\u00fcnt\u00fclenme \u2014 sayfan\u0131z\u0131 a\u00e7an benzersiz ziyaret\u00e7i say\u0131s\u0131d\u0131r. Bu, farkl\u0131 bir kullan\u0131c\u0131n\u0131n sayfay\u0131 her y\u00fckledi\u011finde kaydedilen ham bir say\u0131md\u0131r. Ayn\u0131 ki\u015fi ayn\u0131 cihazdan g\u00fcnde iki kez ziyaret ederse, bu bir kez say\u0131l\u0131r.<\/p>\n\n\n\n

Kart 2 \u2014 Etkile\u015fim<\/strong><\/p>\n\n\n\n

Bu kart, ziyaret\u00e7ilerin sayfan\u0131za geldikten sonra ne yapt\u0131klar\u0131n\u0131 izler. D\u00f6rt ayr\u0131 eylem ve iki hesaplanm\u0131\u015f metrik bulunur.<\/p>\n\n\n\n

WeChat Kopyalama<\/strong> \u2014 ham say\u0131m. Bir ziyaret\u00e7i, WeChat ID'nizi kopyalamak i\u00e7in d\u00fc\u011fmeye her bast\u0131\u011f\u0131nda bu say\u0131 bir artar. Bu, birinin sizi WeChat'e eklemeyi ama\u00e7lad\u0131\u011f\u0131 anlam\u0131na gelir, ancak bu eylemi tamamlay\u0131p tamamlamad\u0131\u011f\u0131 kesin de\u011fildir.<\/p>\n\n\n\n

Payla\u015f\u0131mlar<\/strong> \u2014 ham say\u0131m. Bir ziyaret\u00e7i sayfan\u0131z\u0131 WeChat \u00fczerinden (Anl\u0131k \u0130letiler, \u00f6zel sohbetler veya grup sohbetleri) her payla\u015ft\u0131\u011f\u0131nda bu say\u0131 bir artar.<\/p>\n\n\n\n

E-posta \u0130leti\u015fimi<\/strong> \u2014 ham say\u0131m. Bir ziyaret\u00e7i e-posta sorgulama d\u00fc\u011fmesine her bast\u0131\u011f\u0131nda bu say\u0131 bir artar. \u00d6nemli: Bu, d\u00fc\u011fmeye basma say\u0131s\u0131n\u0131 sayar, g\u00f6nderilen ger\u00e7ek e-postalar\u0131 de\u011fil. Ziyaret\u00e7i bast\u0131ktan sonra formu doldurmasa bile bu yine de say\u0131l\u0131r. Ger\u00e7ek e-posta g\u00f6nderimi sistem taraf\u0131ndan ayr\u0131 olarak i\u015flenir.<\/p>\n\n\n\n

Favoriler<\/strong> \u2014 net say\u0131m. Bu, kaydetme eksi kaydetmeyi geri almad\u0131r. Bir ziyaret\u00e7i sayfan\u0131z\u0131 yer imlerine eklerse say\u0131 artar. Daha sonra yer imini kald\u0131r\u0131rsa say\u0131 tekrar d\u00fc\u015fer. Dolay\u0131s\u0131yla bu say\u0131 azalabilir.<\/p>\n\n\n\n

Toplam Etkile\u015fim<\/strong> \u2014 hesaplanm\u0131\u015ft\u0131r. Bu, yukar\u0131daki d\u00f6rt eylemin toplam\u0131d\u0131r: WeChat kopyalamalar\u0131 + payla\u015f\u0131mlar + e-posta ileti\u015fimleri + favoriler.<\/p>\n\n\n\n

Etkile\u015fim Oran\u0131<\/strong> \u2014 hesaplanm\u0131\u015ft\u0131r. Toplam etkile\u015fimin g\u00f6r\u00fcnt\u00fclenmelere b\u00f6l\u00fcnmesidir. 100 ki\u015fi ziyaret ettiyse ve 8 etkile\u015fim olduysa, etkile\u015fim oran\u0131 %8'dir. Bu, ziyaret\u00e7ilerin y\u00fczde ka\u00e7\u0131n\u0131n yaln\u0131zca bakman\u0131n \u00f6tesinde bir \u015fey yapt\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n

Kart 3 \u2014 Sorgulama Genel Bak\u0131\u015f<\/strong><\/p>\n\n\n\n

Bu kart, form g\u00f6nderimlerini sayar. Her say\u0131, sorgulama formundan gelen ham bir olay say\u0131m\u0131d\u0131r.<\/p>\n\n\n\n

Fiyat Teklifi<\/strong> \u2014 bir al\u0131c\u0131 fiyatland\u0131rma talebi g\u00f6nderdi. Deneme \u2014 bir al\u0131c\u0131 numune veya deneme talebi g\u00f6nderdi. Malzeme \u2014 bir al\u0131c\u0131 belge talebi (kataloglar, fiyat listeleri, sertifikalar) g\u00f6nderdi. Ortakl\u0131k \u2014 bir al\u0131c\u0131 distrib\u00fct\u00f6r, acente veya OEM i\u015f birli\u011fi sorgulamas\u0131 g\u00f6nderdi.<\/p>\n\n\n\n

Toplam Sorgulama<\/strong> \u2014 hesaplanm\u0131\u015ft\u0131r. Yukar\u0131daki d\u00f6rt t\u00fcr\u00fcn toplam\u0131d\u0131r.<\/p>\n\n\n\n

Sorgulama Oran\u0131<\/strong> \u2014 hesaplanm\u0131\u015ft\u0131r. Toplam sorgulaman\u0131n g\u00f6r\u00fcnt\u00fclenmelere b\u00f6l\u00fcnmesidir. Bu, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131zd\u0131r \u2014 ger\u00e7ekten sorgulama g\u00f6nderen ziyaret\u00e7ilerin y\u00fczdesi. 200 ki\u015fi ziyaret ettiyse ve 6's\u0131 sorgulama g\u00f6nderdiyse, oran %3't\u00fcr.<\/p>\n\n\n\n

Kart 4 \u2014 Sorgulama Kalitesi<\/strong><\/p>\n\n\n\n

Her sorgulama ger\u00e7ek bir i\u015f potansiyeli de\u011fildir. Bu kart, sorgulamalar\u0131n\u0131z\u0131n do\u011frulama durumunu izler.<\/p>\n\n\n\n

G\u00f6nderildi<\/strong> G\u00f6nderilen.<\/p>\n\n\n\n

\u2014 ham toplam. Kaliteden ba\u011f\u0131ms\u0131z olarak gelen her sorgulama.<\/strong> Ge\u00e7erli.<\/p>\n\n\n\n

Beklemede <\/strong>\u2014 hesaplanm\u0131\u015ft\u0131r. Bu basit bir say\u0131m de\u011fildir. \u00dc\u00e7 kayna\u011f\u0131n toplam\u0131n\u0131 i\u00e7erir: sizin manuel olarak onaylad\u0131\u011f\u0131n\u0131z sorgulamalar, sistem taraf\u0131ndan otomatik onaylanan sorgulamalar (t\u00fcccar, sorgulama e-postas\u0131ndaki do\u011frulama d\u00fc\u011fmesine t\u0131klad\u0131\u011f\u0131nda) ve 14 g\u00fcnden fazla Beklemede durumunda kalan sorgulamalar (itiraz eden olmad\u0131\u011f\u0131 i\u00e7in sistem bunlar\u0131 varsay\u0131lan olarak ge\u00e7erli sayar).<\/p>\n\n\n\n

Reddedildi<\/strong> Beklemede.<\/p>\n\n\n\n

\u2014 ham say\u0131m. \u0130ncelemenizi bekleyen sorgulamalar. Bunlar g\u00f6nderilmi\u015f ancak hen\u00fcz s\u0131n\u0131fland\u0131r\u0131lmam\u0131\u015ft\u0131r.<\/strong> Ge\u00e7ersiz.<\/p>\n\n\n\n

\u2014 ham say\u0131m. Bir reddetme nedeniyle (B2B de\u011fil, ula\u015f\u0131lam\u0131yor, spam, doland\u0131r\u0131c\u0131l\u0131k veya kopya) ge\u00e7ersiz olarak i\u015faretledi\u011finiz sorgulamalar.<\/strong> Onay Oran\u0131.<\/p>\n\n\n\n

\u2014 hesaplanm\u0131\u015ft\u0131r. Ge\u00e7erli say\u0131s\u0131n\u0131n g\u00f6nderilen say\u0131s\u0131na b\u00f6l\u00fcnmesiyle y\u00fczde olarak g\u00f6sterilir. Y\u00fcksek bir onay oran\u0131, kanallar\u0131n\u0131z\u0131n ger\u00e7ek al\u0131c\u0131lar getirdi\u011fi anlam\u0131na gelir. D\u00fc\u015f\u00fck bir oran ise g\u00fcr\u00fclt\u00fc oldu\u011fu anlam\u0131na gelir.<\/strong><\/p>\n\n\n\n

Ortalama Puan<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2014 hesaplanm\u0131\u015ft\u0131r. T\u00fcm kanallar aras\u0131nda ortalamas\u0131 al\u0131nm\u0131\u015f bir kalite puan\u0131d\u0131r. Bu, kanal ba\u015f\u0131na ge\u00e7erli ve reddedilen sorgulamalar\u0131n oran\u0131n\u0131 dikkate alarak, hangi da\u011f\u0131t\u0131m kanallar\u0131n\u0131n daha y\u00fcksek kaliteli potansiyel m\u00fc\u015fteriler getirdi\u011fini kar\u015f\u0131la\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/strong> \u2014 zaman i\u00e7indeki g\u00fcnl\u00fck g\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131. Platform filtresi \"T\u00fcm\u00fc\" olarak ayarland\u0131\u011f\u0131nda her bir \u00e7izgi farkl\u0131 bir platformu (WeChat, Baidu, Douyin vb.) temsil edebilir.\"<\/p>\n\n\n\n

Sorular sekmesi<\/strong> \u2014 zaman i\u00e7indeki g\u00fcnl\u00fck soru g\u00f6nderimleri. G\u00f6r\u00fcn\u00fcme ba\u011fl\u0131 olarak toplam veya t\u00fcre g\u00f6re g\u00f6sterilir.<\/p>\n\n\n\n

Etkile\u015fim sekmesi<\/strong> \u2014 zaman i\u00e7indeki g\u00fcnl\u00fck etkile\u015fim eylemleri.<\/p>\n\n\n\n

X ekseni tarihi, Y ekseni say\u0131y\u0131 g\u00f6sterir. Ani y\u00fckselmeler genellikle belirli olaylarla ili\u015fkilidir \u2014 bir fuarda da\u011f\u0131t\u0131lan QR kodu, bir KOL g\u00f6nderisinin yay\u0131na girmesi veya \u00fccretli bir reklam kampanyas\u0131n\u0131n ba\u015flat\u0131lmas\u0131. Ani y\u00fckselme tarihlerini QR da\u011f\u0131t\u0131m zaman \u00e7izelgenizle kar\u015f\u0131la\u015ft\u0131rarak neden-sonu\u00e7 ili\u015fkisini anlay\u0131n.<\/p>","protected":false},"excerpt":{"rendered":"

Your dashboard shows 4 KPI cards at the top, followed by a trend chart. Card 1 \u2014 Traffic: how many people saw your page. Card 2 \u2014 Engagement: how many people interacted with your page beyond just viewing. Card 3 \u2014 Inquiry Overview: how many buyers submitted inquiry forms, by type. Card 4 \u2014 Inquiry […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[13],"doc_tag":[],"class_list":["post-182","docs","type-docs","status-publish","hentry","doc_category-chapter-7-dashboard"],"year_month":"2026-08","word_count":744,"total_views":"11","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Yugongtian","author_nicename":"yugongtian","author_url":"https:\/\/www.vjqj.com\/tr\/blog\/author\/yugongtian"},"doc_category_info":[{"term_name":"Dashboard","term_url":"https:\/\/www.vjqj.com\/tr\/docs-category\/chapter-7-dashboard"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/docs\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":7,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/docs\/182\/revisions"}],"predecessor-version":[{"id":650,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/docs\/182\/revisions\/650"}],"wp:attachment":[{"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/doc_category?post=182"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.vjqj.com\/tr\/wp-json\/wp\/v2\/doc_tag?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}