{"id":182,"date":"2026-02-24T16:09:54","date_gmt":"2026-02-24T07:09:54","guid":{"rendered":"https:\/\/www.vjqj.kr\/?post_type=docs&p=182"},"modified":"2026-03-23T18:09:11","modified_gmt":"2026-03-23T09:09:11","password":"","slug":"section-7-3-kpi-metrics","status":"publish","type":"docs","link":"https:\/\/www.vjqj.com\/ko\/docs\/section-7-3-kpi-metrics","title":{"rendered":"KPI \uc9c0\ud45c \uc774\ud574"},"content":{"rendered":"

Your dashboard shows 4 KPI cards at the top, followed by a trend chart.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Card 1 <\/strong>\u2014 Traffic: how many people saw your page. Card 2<\/strong> \u2014 Engagement: how many people interacted with your page beyond just viewing. Card 3<\/strong> \u2014 Inquiry Overview: how many buyers submitted inquiry forms, by type. Card 4<\/strong> \u2014 Inquiry Quality: how many of those inquiries are real, verified business leads.<\/p>\n\n\n\n

The trend chart below shows daily changes over time, with three tabs: Views, Inquiries, and Engagement.<\/p>\n\n\n\n

If you want to understand exactly what each number means and how it's calculated, read on.<\/p>\n\n\n\n

Detailed metric reference<\/p>\n\n\n\n

Card 1 \u2014 Traffic<\/strong><\/p>\n\n\n\n

Views \u2014 the number of unique visitors who opened your page. This is a raw count recorded each time a distinct user loads the page. If the same person visits twice in one day from the same device, it counts once.<\/p>\n\n\n\n

Card 2 \u2014 Engagement<\/strong><\/p>\n\n\n\n

This card tracks what visitors do after they land on your page. There are four individual actions and two calculated metrics.<\/p>\n\n\n\n

WeChat Copy<\/strong> \u2014 raw count. Each time a visitor taps the button to copy your WeChat ID, this goes up by one. It means someone intends to add you on WeChat, though they may or may not follow through.<\/p>\n\n\n\n

Shares<\/strong> \u2014 raw count. Each time a visitor shares your page through WeChat (Moments, private chats, or group chats), this goes up by one.<\/p>\n\n\n\n

Email Contact<\/strong> \u2014 raw count. Each time a visitor taps the email inquiry button, this goes up by one. Important: this counts button taps, not actual emails delivered. Even if the visitor doesn't complete the form after tapping, it still counts. The actual email delivery is handled separately by the system.<\/p>\n\n\n\n

Favorites<\/strong> \u2014 net count. This is saves minus unsaves. If a visitor bookmarks your page, the number goes up. If they later remove the bookmark, it goes back down. So this number can decrease.<\/p>\n\n\n\n

Total Engagement<\/strong> \u2014 calculated. This is the sum of all four actions above: WeChat copies + shares + email contacts + favorites.<\/p>\n\n\n\n

Engagement Rate<\/strong> \u2014 calculated. Total engagement divided by views. If 100 people visited and 8 interactions happened, the engagement rate is 8%. This tells you what percentage of visitors are doing something beyond just looking.<\/p>\n\n\n\n

Card 3 \u2014 Inquiry Overview<\/strong><\/p>\n\n\n\n

This card counts form submissions. Each number is a raw event count from the inquiry form.<\/p>\n\n\n\n

Quote<\/strong> \u2014 a buyer submitted a pricing request. Trial \u2014 a buyer submitted a sample or trial request. Material \u2014 a buyer submitted a request for documents (catalogs, price lists, certifications). Partnership \u2014 a buyer submitted a distributor, agent, or OEM cooperation inquiry.<\/p>\n\n\n\n

Inquiry Total<\/strong> \u2014 calculated. Sum of all four types above.<\/p>\n\n\n\n

Inquiry Rate<\/strong> \u2014 calculated. Inquiry total divided by views. This is your conversion rate \u2014 the percentage of visitors who actually submitted an inquiry. If 200 people visited and 6 submitted inquiries, the rate is 3%.<\/p>\n\n\n\n

Card 4 \u2014 Inquiry Quality<\/strong><\/p>\n\n\n\n

Not every inquiry is a real business lead. This card tracks the verification status of your inquiries.<\/p>\n\n\n\n

Submitted<\/strong> \u2014 raw total. Every inquiry that came in, regardless of quality.<\/p>\n\n\n\n

Valid<\/strong> \u2014 calculated. This is not a simple count. It includes three sources added together: inquiries you manually approved, inquiries auto-approved by the system (when the merchant clicks the verification button in the inquiry email), and inquiries that sat in Pending status for over 14 days without action (the system counts those as valid by default, since no one objected).<\/p>\n\n\n\n

Pending <\/strong>\u2014 raw count. Inquiries waiting for your review. These have been submitted but not yet classified.<\/p>\n\n\n\n

Rejected<\/strong> \u2014 raw count. Inquiries you marked as invalid, with a rejection reason (not B2B, unreachable, spam, fraud, or duplicate).<\/p>\n\n\n\n

Approval Rate<\/strong> \u2014 calculated. Valid divided by submitted, shown as a percentage. A high approval rate means your channels are bringing in real buyers. A low rate means noise.<\/p>\n\n\n\n

Average Score<\/strong> \u2014 calculated. A quality score averaged across all channels. This factors in the ratio of valid to rejected inquiries per channel, helping you compare which distribution channels bring higher-quality leads.<\/p>\n\n\n\n

Trend chart<\/strong><\/p>\n\n\n\n

The line chart below the KPI cards uses ECharts and has three tabs:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Views tab<\/strong> \u2014 daily view count over time. Each line can represent a different platform (WeChat, Baidu, Douyin, etc.) when the platform filter is set to \"All.\"<\/p>\n\n\n\n

Inquiries tab<\/strong> \u2014 daily inquiry submissions over time. Shows total or by type depending on the view.<\/p>\n\n\n\n

Engagement tab<\/strong> \u2014 daily engagement actions over time.<\/p>\n\n\n\n

The x-axis is the date. The y-axis is the count. Spikes usually correspond to specific events \u2014 a QR code distributed at a trade show, a KOL post going live, or a paid ad campaign launching. Cross-reference spike dates with your QR distribution timeline to understand cause and effect.<\/p>","protected":false},"excerpt":{"rendered":"

Your dashboard shows 4 KPI cards at the top, followed by a trend chart. Card 1 \u2014 Traffic: how many people saw your page. Card 2 \u2014 Engagement: how many people interacted with your page beyond just viewing. Card 3 \u2014 Inquiry Overview: how many buyers submitted inquiry forms, by type. Card 4 \u2014 Inquiry […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[13],"doc_tag":[],"class_list":["post-182","docs","type-docs","status-publish","hentry","doc_category-chapter-7-dashboard"],"year_month":"2026-06","word_count":744,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"yugongtian","author_nicename":"yugongtian","author_url":"https:\/\/www.vjqj.com\/ko\/blog\/author\/yugongtian"},"doc_category_info":[{"term_name":"Dashboard","term_url":"https:\/\/www.vjqj.com\/ko\/docs-category\/chapter-7-dashboard"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/docs\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":7,"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/docs\/182\/revisions"}],"predecessor-version":[{"id":650,"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/docs\/182\/revisions\/650"}],"wp:attachment":[{"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/doc_category?post=182"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.vjqj.com\/ko\/wp-json\/wp\/v2\/doc_tag?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}