{"id":767,"date":"2026-04-19T12:56:54","date_gmt":"2026-04-19T03:56:54","guid":{"rendered":"https:\/\/www.vjqj.com\/?p=767"},"modified":"2026-04-19T13:01:33","modified_gmt":"2026-04-19T04:01:33","slug":"how-we-deployed-chinese-digital-channels-at-chinas-biggest-consumer-expo-a-vjqj-field-report","status":"publish","type":"post","link":"https:\/\/www.vjqj.com\/fr\/blog\/767.html","title":{"rendered":"Comment nous avons d\u00e9ploy\u00e9 des canaux num\u00e9riques chinois au plus grand salon de consommation de Chine \u2014 Un rapport de terrain VjQj"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Les consommateurs chinois recherchent des informations sur les marques \u00e9trang\u00e8res. La plupart des marques n'ont aucun moyen de les leur fournir.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En avril 2026, VjQj s'est associ\u00e9 \u00e0 KOTRA pour d\u00e9ployer des canaux de marque num\u00e9riques destin\u00e9s aux entreprises cor\u00e9ennes exposant \u00e0 la 6e Exposition internationale des biens de consommation de Chine (\u6d88\u535a\u4f1a) \u00e0 Haikou, Hainan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aper\u00e7u du d\u00e9ploiement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La \u6d88\u535a\u4f1a est l'un des plus grands salons internationaux de biens de consommation en Chine, accueillant des marques de plus de 60 pays. L'\u00e9dition de cette ann\u00e9e rev\u00eatait une importance particuli\u00e8re en tant que premier grand salon international organis\u00e9 apr\u00e8s la fermeture compl\u00e8te (\u5c01\u5173) du port franc de Hainan \u2014 une \u00e9tape politique majeure qui a renouvel\u00e9 l'int\u00e9r\u00eat mondial pour l'acc\u00e8s au march\u00e9 chinois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir des supports de marque fournis par KOTRA, VjQj a cr\u00e9\u00e9 des pages de marque individuelles et des pages catalogue pour chaque entreprise cor\u00e9enne participante, et a d\u00e9ploy\u00e9 des codes QR tra\u00e7ables \u2014 accessibles via WeChat et Baidu \u2014 directement \u00e0 chaque stand. Aucune entit\u00e9 juridique chinoise n'\u00e9tait requise. Aucune infrastructure locale. L'ensemble de la configuration a \u00e9t\u00e9 r\u00e9alis\u00e9 via la plateforme VjQj.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-1024x768.jpg\" alt=\"\" class=\"wp-image-768\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-1024x768.jpg\" alt=\"\" class=\"wp-image-769\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100006_10_279-768x1024.jpg\" alt=\"\" class=\"wp-image-770\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-1024x768.jpg\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-1024x768.jpg\" alt=\"\" class=\"wp-image-772\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100001_6_279-768x1024.jpg\" alt=\"\" class=\"wp-image-773\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100018_21_279-768x1024.jpg\" alt=\"\" class=\"wp-image-774\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419104927_1461_670-768x1024.jpg\" alt=\"\" class=\"wp-image-775\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419104913_1456_670-768x1024.jpg\" alt=\"\" class=\"wp-image-776\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-1024x576.jpg\" alt=\"\" class=\"wp-image-778\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-980x551.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce que nous avons observ\u00e9 sur le terrain<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sans aucune promotion ni orientation de la part des marques elles-m\u00eames, les visiteurs chinois ont scann\u00e9 les codes QR des stands et ont activement recherch\u00e9 des informations sur les marques par eux-m\u00eames.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela a confirm\u00e9 ce pour quoi VjQj a \u00e9t\u00e9 con\u00e7u : la demande d'informations sur les marques \u00e9trang\u00e8res en Chine est r\u00e9elle et pr\u00e9sente \u2014 mais la plupart des entreprises \u00e9trang\u00e8res ne disposent d'aucun canal num\u00e9rique fonctionnel pour la recevoir. Des sites web qui ne se chargent pas en Chine. Aucune pr\u00e9sence sur WeChat. Aucun contenu index\u00e9 par Baidu. L'int\u00e9r\u00eat existe ; l'infrastructure pour le capter, non.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur le salon, nous avons \u00e9galement \u00e9chang\u00e9 avec des repr\u00e9sentants d'organisations commerciales de Tha\u00eflande, de Malaisie et du Canada \u2014 tous confront\u00e9s au m\u00eame d\u00e9fi : comment offrir \u00e0 leurs marques nationales un ancrage num\u00e9rique fonctionnel au sein de l'\u00e9cosyst\u00e8me chinois. Il ne s'agit pas d'un probl\u00e8me sp\u00e9cifique \u00e0 la Cor\u00e9e.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Signification de ce d\u00e9ploiement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agissait du premier d\u00e9ploiement \u00e0 grande \u00e9chelle de VjQj en conditions r\u00e9elles lors d'un salon international. Cela a valid\u00e9 \u00e0 la fois la capacit\u00e9 op\u00e9rationnelle de la plateforme dans un environnement d'exposition r\u00e9el et la demande sous-jacente du march\u00e9 qu'elle est con\u00e7ue pour satisfaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'autres d\u00e9ploiements lors de salons sont pr\u00e9vus plus tard cette ann\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre entreprise \u2014 ou les entreprises que vous soutenez \u2014 a besoin d'une pr\u00e9sence num\u00e9rique chinoise fonctionnelle sans les frais g\u00e9n\u00e9raux li\u00e9s \u00e0 la cr\u00e9ation d'une entit\u00e9 locale, VjQj est pr\u00e9cis\u00e9ment con\u00e7u pour cela.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chinese consumers are looking for foreign brand information. Most brands have nowhere to send them. In April 2026, VjQj partnered with KOTRA to deploy digital brand channels for Korean companies exhibiting at the 6th China International Consumer Goods Expo (\u6d88\u535a\u4f1a) in Haikou, Hainan. Deployment Overview The \u6d88\u535a\u4f1a is one of China&#8217;s largest international consumer goods [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":2,"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":779,"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/posts\/767\/revisions\/779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/media\/768"}],"wp:attachment":[{"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/categories?post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vjqj.com\/fr\/wp-json\/wp\/v2\/tags?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}