{"id":767,"date":"2026-04-19T12:56:54","date_gmt":"2026-04-19T03:56:54","guid":{"rendered":"https:\/\/www.vjqj.com\/?p=767"},"modified":"2026-04-19T13:01:33","modified_gmt":"2026-04-19T04:01:33","slug":"how-we-deployed-chinese-digital-channels-at-chinas-biggest-consumer-expo-a-vjqj-field-report","status":"publish","type":"post","link":"https:\/\/www.vjqj.com\/es\/blog\/767.html","title":{"rendered":"C\u00f3mo desplegamos los canales digitales chinos en la mayor feria de consumo de China \u2014 Un informe de campo de VjQj"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Los consumidores chinos buscan informaci\u00f3n sobre marcas extranjeras. La mayor\u00eda de las marcas no tienen d\u00f3nde enviarla.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En abril de 2026, VjQj se asoci\u00f3 con KOTRA para implementar canales de marca digitales para empresas coreanas expositoras en la 6.\u00aa Exposici\u00f3n Internacional de Bienes de Consumo de China (\u6d88\u535a\u4f1a) en Haikou, Hainan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resumen de la Implementaci\u00f3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La \u6d88\u535a\u4f1a es una de las ferias comerciales de bienes de consumo internacionales m\u00e1s grandes de China, albergando marcas de m\u00e1s de 60 pa\u00edses. La edici\u00f3n de este a\u00f1o tuvo una importancia particular por ser la primera gran exposici\u00f3n internacional celebrada despu\u00e9s del cierre total (\u5c01\u5173) del Puerto de Libre Comercio de Hainan, un hito pol\u00edtico que ha renovado el inter\u00e9s global en el acceso al mercado chino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trabajando con los materiales de marca proporcionados por KOTRA, VjQj cre\u00f3 P\u00e1ginas de Marca y P\u00e1ginas de Cat\u00e1logo individuales para cada empresa coreana participante, e implement\u00f3 c\u00f3digos QR rastreables \u2014accesibles dentro de WeChat y Baidu\u2014 directamente en cada stand. No se requiri\u00f3 una entidad legal china. Sin infraestructura local. Toda la configuraci\u00f3n se realiz\u00f3 a trav\u00e9s de la plataforma VjQj.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-1024x768.jpg\" alt=\"\" class=\"wp-image-768\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100014_17_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-1024x768.jpg\" alt=\"\" class=\"wp-image-769\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100008_12_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100006_10_279-768x1024.jpg\" alt=\"\" class=\"wp-image-770\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-1024x768.jpg\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100012_16_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-1024x768.jpg\" alt=\"\" class=\"wp-image-772\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-980x735.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100140_38_279-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100001_6_279-768x1024.jpg\" alt=\"\" class=\"wp-image-773\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419100018_21_279-768x1024.jpg\" alt=\"\" class=\"wp-image-774\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419104927_1461_670-768x1024.jpg\" alt=\"\" class=\"wp-image-775\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260419104913_1456_670-768x1024.jpg\" alt=\"\" class=\"wp-image-776\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-1024x576.jpg\" alt=\"\" class=\"wp-image-778\" srcset=\"https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-980x551.jpg 980w, https:\/\/www.vjqj.com\/wp-content\/uploads\/2026\/04\/Weixin-Image_20260415094700_4_1543-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lo que Observamos en el Terreno<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin ninguna promoci\u00f3n o gu\u00eda por parte de las propias marcas, los visitantes chinos escanearon los c\u00f3digos QR de los stands y buscaron activamente informaci\u00f3n sobre las marcas por su cuenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto confirm\u00f3 la base sobre la cual se construy\u00f3 VjQj: la demanda de informaci\u00f3n sobre marcas extranjeras en China es real y est\u00e1 presente, pero la mayor\u00eda de las empresas extranjeras no tienen un canal digital funcional para recibirla. Sitios web que no cargan dentro de China. Sin presencia en WeChat. Sin contenido indexado en Baidu. El inter\u00e9s existe; la infraestructura para capturarlo no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el piso de la exposici\u00f3n, tambi\u00e9n hablamos con representantes de organizaciones comerciales de Tailandia, Malasia y Canad\u00e1, todos enfrentando el mismo desaf\u00edo: c\u00f3mo darle a las marcas de sus pa\u00edses de origen un punto de apoyo digital funcional dentro del ecosistema de China. Este no es un problema exclusivo de Corea.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e9 Significa Esta Implementaci\u00f3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta fue la primera implementaci\u00f3n en vivo a gran escala de VjQj en una feria comercial internacional. Valid\u00f3 tanto la capacidad operativa de la plataforma en un entorno de exposici\u00f3n real como la demanda de mercado subyacente que fue dise\u00f1ada para abordar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se planean implementaciones adicionales en ferias comerciales para finales de este a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si su empresa \u2014o las empresas a las que apoya\u2014 necesita una presencia digital china funcional sin los gastos generales de establecer una entidad local, VjQj est\u00e1 construido exactamente para eso.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chinese consumers are looking for foreign brand information. Most brands have nowhere to send them. In April 2026, VjQj partnered with KOTRA to deploy digital brand channels for Korean companies exhibiting at the 6th China International Consumer Goods Expo (\u6d88\u535a\u4f1a) in Haikou, Hainan. Deployment Overview The \u6d88\u535a\u4f1a is one of China&#8217;s largest international consumer goods [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":2,"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":779,"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/posts\/767\/revisions\/779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/media\/768"}],"wp:attachment":[{"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/categories?post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vjqj.com\/es\/wp-json\/wp\/v2\/tags?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}